Our hope is to create a world where all people can thrive with a healthy mindset.

People all over the world are affected by mental health; either themselves, or through the experience of a close one. We have experienced first-hand the devastation of mental illness, losing some of our most dearly loved ones—and we’re not alone. In Australia, mental illness affects almost one-half of the population at some point during their lives and is the second largest cause of health-related disability. And yet, there’s a lack of understanding and support for all the beautiful people who are suffering.

We think the outward expression of what you say and what you wear, needs to express who you are. For this reason, we’ve developed our apparel line to embody this mentality, with a 100% commitment to positivity and style. It’s a range we’re proud to say is designed and produced in Melbourne.

To all the beautiful people who bring sunshine to those around you, but all the while are quietly suffering underneath - we’re here for you, and with you always.

mental health awareness
Our Vision

Our hope is to create a world where all people can thrive with a healthy mindset. We’re doing this by establishing a community of people who care about shifting the conversation from hopelessness and unknown, to positivity and understanding. We’re illuminating the truth about mental health, and gathering around those who need to know they can do this, they can flourish, they can thrive.

Our Values

To share positivity

We bring life and joy to situations. Encouraging a positive mindset through affirmations and happy apparel.

To support others

We encourage and help others so that they can overcome their battles. Opening up the conversation surrounding mental health and being somebody you can confide in.

To educate

We bring understanding, clarity and perspective to issues. Sharing our personal experiences and thoughts through blogs and social media.

OUR FOUNDER
Meet Sarah

Hey beautiful humans! I'm Sarah and I am the founder of Mindsetter. I just wanted to share my story and why I'm here.

I truly believe your mindset plays the most critical role in your life and how you adapt to it and the challenges alongside it. Adapting a positive mindset can change your world and I am so passionate about helping to change yours and others around you through positive affirmations and apparel - like a warm hug.

Losing my beautiful little sister Tess, to suicide has really made me realise how precious life is and it has made me want to live my life for her in the most special way I can. To bring perspective so that together we can shift the conversation and make a difference to mental health and the lives of the people around me.

My sister was the light of my life. So, of course, Mindsetter is dedicated to my cheeky, witty, beautiful & irreplaceable sister, Tess Kabbani.

From The Journal

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Reality of Owning a Business
The Start of Mindsetter